35%
Improved onboarding process
25%
Increase in user retention
Plants are stress-busters, therapeutic, and make people happy.
The demand for plants is booming globally.
People are becoming aware that caring for plants truly is a healthy option for stress relief and they are being drawn to the hobby of gardening.
There is no dedicated platform to shop online for plants, pots, and gardening tools at the time of this.
Key insights & takeaways
Limited plant care information
It seems there's a lack of thorough information and clear guidelines on how to properly take care of a plant. This can create some confusion about the best ways to promote the plant's health and growth which could result in poor plant health or even loss of the plant.
Lack of all-in-one plant care app
Currently, there is an unmet need within the community of plant enthusiasts. Despite the multitude of platforms available, none of them serve as an all-encompassing solution that caters to the various needs of this community.
Anxiety about a plant's survival before purchase
This can be attributed to a variety of factors, such as a lack of knowledge about proper plant care, or concerns about the suitability of their home environment for nurturing the plant. Consequently, this apprehension can deter individuals from buying plants, despite their desire to do so.
Solutions
I worked towards addressing the pain points by coming up with potential solutions:
Enable users to quickly learn about plant needs before buying one.
Enable users to monitor and stay up-to-date with their plant's needs and wants.
Discover and find more information about the surrounding plants.
Discover and order plants right from the app and get them delivered.
Empathy Map
I summed up our learning from engagements with people in the field of design research using Empathy Map. This allowed us to focus on major areas, thus providing an overview of a person’s experience. This has also helped me build an accurate representation of our customers via user persona.
User flow
I devised a sitemap that helped me evaluate the information architecture. Since we are redesigning this to be white-labeled, being able to clearly visualise how the content is broken down and interconnected will make it easier for us to implement modularity and customise the experience for each unique client by adding/removing sections as they desire without affecting the overall flow.
Wireframes
Style guide
Final designs
Conclusion
Key Matrix
The prototype was tested with 5 participants using the System Usability Scale (SUS) Test. Each of them was given a set of tasks to complete. SUS is an industry-standard and reliable tool for measuring the usability of a wide variety of products, services, software, websites, and applications.
Completion Rate Industry Standard: 78%
Satisfaction Industry Standard: 80.3
Results
Completion Rate: 96.48%
Efficiency: 0.105 goals/sec
Error rate: 0.2
Satisfaction: 75.5