Wash Doctors
July - Sept 2019
•
Lead UX/UI Designer
Wash Doctors
July - Sept 2019
Lead UX/UI Designer
Wash Doctors
July - Sept 2019
•
Lead UX/UI Designer
Headquarters
London, UK
Team
Lead UX/UI Designer
William M. - CEO
Christian S. - CFO
Richard. - Dev
Challenge
Revamp the Car care app for iOS & Android to offer a smooth booking process, while enhancing customer loyalty and acquisition for a burgeoning car care venture.
Activities & deliverables
Research & Analysis: We conducted user interviews, surveys, and analysed in-app analytics to understand the pain points and user needs.
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritising features and information according to user needs.
Wire-framing & Prototyping: We designed low-fidelity wireframes. Next, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement.
Visual Design & Style Guide: We developed a cohesive visual language, including colour schemes, typography, and iconography, ensuring consistency throughout the app.
18%
Acquisition boost
+15%
Retention rate
4.9*
1,591 Reviews.io
Headquarters
London, UK
Team
Lead UX/UI Designer
William M. - CEO
Christian S. - CFO
Richard. - Dev
Challenge
Revamp the Car care app for iOS & Android to offer a smooth booking process, while enhancing customer loyalty and acquisition for a burgeoning car care venture.
Activities & deliverables
Research & Analysis: We conducted user interviews, surveys, and analysed in-app analytics to understand the pain points and user needs.
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritising features and information according to user needs.
Wire-framing & Prototyping: We designed low-fidelity wireframes. Next, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement.
Visual Design & Style Guide: We developed a cohesive visual language, including colour schemes, typography, and iconography, ensuring consistency throughout the app.
18%
Acquisition boost
+15%
Retention rate
4.9*
1,591 Reviews.io
Headquarters
London, UK
Team
Lead UX/UI Designer
William M. - CEO
Christian S. - CFO
Richard. - Dev
Challenge
Revamp the Car care app for iOS & Android to offer a smooth booking process, while enhancing customer loyalty and acquisition for a burgeoning car care venture.
Activities & deliverables
Research & Analysis: We conducted user interviews, surveys, and analysed in-app analytics to understand the pain points and user needs.
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritising features and information according to user needs.
Wire-framing & Prototyping: We designed low-fidelity wireframes. Next, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement.
Visual Design & Style Guide: We developed a cohesive visual language, including colour schemes, typography, and iconography, ensuring consistency throughout the app.
18%
Acquisition boost
+15%
Retention rate
4.9*
1,591 Reviews.io
Objectives
Objectives
Objectives
Increase in Trustpilot Rating: Aim to achieve a Trustpilot rating of 4.5 stars or above within six months of the app relaunch.
Increase in App Downloads: Aim to achieve a 30% increase in app downloads within the first three months of the app relaunch.
Reduction in User Errors: Target a 25% reduction in user-reported errors or issues within the app after the relaunch.
Increase in Trustpilot Rating: Aim to achieve a Trustpilot rating of 4.5 stars or above within six months of the app relaunch.
Increase in App Downloads: Aim to achieve a 30% increase in app downloads within the first three months of the app relaunch.
Reduction in User Errors: Target a 25% reduction in user-reported errors or issues within the app after the relaunch.
Increase in Trustpilot Rating: Aim to achieve a Trustpilot rating of 4.5 stars or above within six months of the app relaunch.
Increase in App Downloads: Aim to achieve a 30% increase in app downloads within the first three months of the app relaunch.
Reduction in User Errors: Target a 25% reduction in user-reported errors or issues within the app after the relaunch.
Design Process
Design Process
Design Process
